Mediation.

Mediation is a waterfall system that sends ad requests to multiple sources (external networks and AdPluga) and picks the response with the highest eCPM. Instead of relying on a single network, the publisher diversifies demand sources and increases competition for every impression.

AdPluga supports major networks via OpenRTB 2.6: AdMob, Meta Audience Network, InMobi, Unity Ads and Liftoff. Each network is configured with credentials, priority and eCPM floor. AdPluga competes directly with these networks for the same impression.

In the dashboard, go to Inventory → Mediation. Add external networks with their credentials and set the priority order in the waterfall. AdPluga is automatically included as the internal network. Requests traverse the waterfall from highest to lowest priority until a network responds above the floor.

Each network in the waterfall has a priority (1 = highest) and a minimum eCPM floor. If the priority-1 network does not respond or its bid is below the floor, the request moves to the next network. This ensures every impression is sold at the best possible price.

The mediation dashboard shows, per network: impressions served, fill rate, average eCPM and revenue. Compare external network performance against AdPluga to optimize your waterfall configuration over time.