Administration guide

Platform administration

Tools for managing marketplace, moderation, house creatives and monitoring the platform.

1. Marketplace Admin

The marketplace admin panel lets you monitor handshakes in review for over 24 hours, active deals with fewer than 100 impressions/24h, and execute force transitions with a mandatory reason (minimum 8 characters). Includes viewability slice by deal/tenant and cross-tenant anchor ad curation.

2. House Admin

House creative management — the guaranteed fallback that ensures no slot ever stays empty. Create and manage house creatives by format and size; when none are configured, a default fallback keeps inventory always filled.

3. Moderation

Review and approve submitted ads. Ads in in_review state appear here for evaluation. The moderator can approve, reject or request changes. The creator cannot approve their own creative.

Ad moderation panel — Moderation — creative review

4. Transparency (ads.txt / sellers.json)

IAB transparency endpoints are generated automatically by the API: /ads.txt, /app-ads.txt and /sellers.json. Served without authentication, with 5-minute cache, including all opted-in sellers.

Transparency files are generated and served automatically by the platform — DSP and ad exchange crawlers receive the response directly, with no configuration on your side.

5. Performance

Low-latency serving designed to keep your page fast: ad decisions are served from cache, with 100% fill availability guaranteed by the HOUSE fallback and continuous platform monitoring.