The formats the market uses, with one code.
IAB-size banners, native, carousels, video, interstitials and rewarded video. For sites, apps and online stores. Each space only receives the ads that fit it, so nothing shows cropped.
Eight formats, ready to use
They all enter the same auction, are measured the same way and go through the same fraud filter.
Banner
A PNG, JPG, WebP or GIF image at an IAB size. The format most advertisers already have.
Sites and apps
Native
Title, text, image and button, shown in your site or app's style. It reads like content and says it is sponsored.
Sites and apps
Ready-made design
Promotion, product, editorial or card, drawn from the advertiser's text. No designer needed.
Sites and apps
Carousel
2 to 10 cards from the same advertiser that people swipe. Counts as a single ad shown.
Sites and apps
Video
MP4 up to 5 minutes, on the page or in a video player through VAST, with start, quartiles and end measured.
Sites, apps and video players
Interstitial
Full screen between two app screens, with a visible close. For natural breaks, like the end of a level.
Apps (Flutter, Android, iOS)
Rewarded video
Whoever watches to the end gets your app or game's reward: lives, coins, unlocked content.
Apps (Flutter, Android, iOS)
HTML5
An ad built in code, with animation. It runs isolated, with no access to your page or your visitors.
Sites and apps
IAB standard sizes
The sizes advertisers already have made. A space can accept several; the first is the one the code reserves on the page.
| Size | Name | Where it usually goes |
|---|---|---|
| 300×250 | Medium rectangle | In the text |
| 728×90 | Leaderboard | At the top of the page |
| 320×50 | Mobile banner | Phones and apps |
| 300×600 | Half page | In the sidebar |
| 970×250 | Billboard | Large, at the top |
| 160×600 | Wide skyscraper | In the sidebar |
| 970×90 | Large leaderboard | At the top of the page |
| 336×280 | Large rectangle | In the text |
Custom sizes are accepted too, for spaces that already have other measurements.
One code for every format
There is no integration per format. Paste one line on the site, or add an SDK to the app, and the space receives whatever fits it.
- Sites and stores
- One line of code (a 5 KB tag) or the Web SDK. Works on WordPress, Shopify, Wix and any HTML.
- Apps
- SDKs for Flutter, Android and iOS, plus adapters for teams already on AdMob, AppLovin MAX or LevelPlay.
- Video players
- A VAST address any compatible player reads, with no new code.
In preparation, not available yet: podcast audio, street screens and connected TV.
Start with one space and the format you already have
The free plan includes every format and 100,000 decisions a month, no card.