User guide
Sell directly to brands
In the marketplace, nobody advertises without your yes. The site asks for the ad, the brand sees who is asking and decides. From the deal, the site keeps 88%.
Step 1: Look for ads in the marketplace
Filter by your spaces' size, format, country and value. There are ads from brands and from adPluga itself.
Where: Inventory › Marketplace
Step 2: Ask to show it
Open the ad and select «Ask to show it». The brand sees your site, its category, its country and the volume we measured, not what anyone declares.
What you will see: The request under Inventory › Handshakes, with its status.Step 3: Wait for the answer
The brand approves or declines. If it has automatic rules and your site meets them, the answer is immediate. You get the notice in the dashboard and by email; halfway through the deadline, the brand gets a reminder.
Step 4: The deal starts
On approval a direct deal is created, valid for 90 days. Each paid view is credited to your wallet, 88% to you, and the statement exports to CSV.
Where: Inventory › Deals
For advertisers
On the brand's side there are four steps, and no site shows your ad without your agreement.
Step 1: Put the ad in the marketplace
Open an approved ad and turn on «Visible on the marketplace». It is still yours: sites can only ask for it.
Where: Ads › the ad
Step 2: Answer the requests
You see who is asking: the site, its category, country, measured volume and reputation. Approve or decline.
Where: Inventory › Handshakes
Step 3: Approve automatically whoever meets your rules
For example: sites in Portugal with a good reputation. A request that meets the rule is approved the moment it is sent.
Where: Settings › Auto-approval
Step 4: Pay only for what is valid
Each view under the deal is paid from your wallet balance; the site keeps 88%. Invalid traffic is filtered before you are charged.