Special channels.

Physical screens in stores, airports, public transport. The publisher registers the DOOH player with an Ed25519 key, configures resolution and cadence, and receives ads via a dedicated API. Proof-of-play (photo/video of the screen serving) is cryptographically signed and verified by the platform.

Connected TV serves pre-roll and mid-roll video via VAST 4 specification. The publisher integrates the VAST endpoint in their video player (Smart TV, set-top box, OTT app). The VAST response includes tracking pixels for impression, viewability and progress (25%, 50%, 75%, 100%).

DAI (Dynamic Ad Insertion) for podcasts. The publisher points their RSS feed to the /audio/spot gateway. The system stitches audio spots (pre-roll, mid-roll) into the stream. Listen-through metrics are tracked.

Newsletters and transactional emails can include ad slots. The publisher uses the render endpoint to get HTML for the ad sized for email (no JavaScript). Impression tracked via 1×1 pixel.

For publishers already working with other networks (AdMob, Meta, InMobi, Unity, Liftoff), mediation lets you configure a waterfall with priorities. AdPluga competes with external networks via OpenRTB 2.6. Configuration in Inventory → Mediation.