Start free. Pay only when you grow.
We charge per decisions served per month — every time a slot asks which ad to show. The free plan does not expire and asks for no card.
Plans
Starting costs nothing: the free plan includes 100 thousand decisions a month, never expires and asks for no card. You only change plan when volume demands it.
Usage in detail
Each plan includes a monthly quota of served decisions. Above the quota you top up balance in blocks of one million at €5 each; with no balance, delivery pauses until you top up — there is never a surprise invoice.
| Plan | Included quota | Extra (1M) | Availability |
|---|---|---|---|
| Free | 100 thousand | €5 | best effort |
| Starter | 2 million | €5 | business hours |
| Growth | 10 million | €5 | 99.9% |
| Enterprise | to measure | to measure | 99.95%+ |
Prices exclude VAT.
What counts as a decision
A decision is every time one of your slots asks adPluga which ad to show — including the times the answer is "none". A page with three slots spends three decisions as it loads. If the slot rotates every 60 seconds, each rotation counts one more. Clicks, impressions and conversions are not charged separately.
Before you decide
- Does the free plan expire?
- No. It does not expire, it does not ask for a card, and it never turns into a paid plan on its own.
- What happens when I run out of quota?
- You top up in blocks of one million for €5. With no balance, delivery pauses until you top up — there is never a surprise invoice or an automatic charge.
- Can I move down a plan?
- Yes, at any time. The change applies from the next cycle and you lose no data or history.
- Am I paying to advertise or to monetise?
- The plan covers the decisions adPluga serves, on both sides. Whoever monetises receives their share of the revenue; whoever advertises pays for the ads separately, under the model they pick.