Start free. Pay only when you grow.
We charge per decisions served per month — every time a slot asks which ad to show. Every feature is in every plan: what changes is volume and support. The free plan does not expire and asks for no card.
Plans
Starting costs nothing: the free plan includes 100 thousand decisions a month, never expires and asks for no card. You only change plan when volume demands it.
Included on every plan, Free included
Earn from sites and apps
- adPluga network: keep 80% of what the ads earn
- Direct deals with brands: keep 88%
- Marketplace to ask brands for ads
- Mediation with the other networks you already use
- adPluga ads when there is no demand
- Withdrawals from €10
Advertise
- Promote: your business on the network in minutes
- Campaigns per view, click or conversion
- Countries, screens and repeats per person
- First-party audiences
- Reports with CSV export
Integrate
- One-line code for any site
- SDKs for Web, Android, iOS and Flutter
- REST API with Test and Live keys
- MCP server for Claude and ChatGPT
- Test mode with nothing charged or paid
Trust
- Invalid traffic filtered and shown
- Viewability measured by the IAB rule
- ads.txt and sellers.json
- TCF v2 consent and GDPR
- Block brands across all your spaces
- Team with roles per person
Paid plans add a featured mark for your site in the public directory and more clients per agency: up to 3 on Free, 15 on Starter and no limit on Growth.
Invite another business and earn 500,000 decisions once it confirms its first site.
What you pay for your volume
A decision is each time a space asks for an ad. Tell us how many you have a month and we show the cheapest way to pay.
A page with two spaces viewed 50,000 times a month makes 100,000 decisions.
The cheapest way
€5/month
Free plan (€0) with 1 pack of 1 million at €5.
With every feature. Prices exclude VAT.
Compared with other ad servers
The same volumes, at the prices each company publishes.
| What is compared | adPluga | AdGlare | AdButler | Epom Ad Server |
|---|---|---|---|---|
| Free plan, no time limit | Yes, 100,000 decisions a month | No (14-day trial) | Not stated | No (14-day trial) |
| 1 million requests a month | €5 (Free with 1 pack) or €9 (Starter, up to 2 million) | From €99 | From $179 | $250 (Light, up to 8.5 million impressions) |
| 10 million requests a month | €39 (Growth) | Custom plan | From $682 | $1,000 (Growth) |
| Every feature on every plan | Yes | No, they vary by plan | No, by plan and paid add-ons | Yes |
Prices published on each company's pricing page, checked on 22 October 2026, excluding tax. adPluga counts decisions and AdGlare and AdButler count requests: the same thing, each time a space asks for an ad. Epom counts impressions. Trademarks belong to their owners.
Detailed comparison with each one:AdGlareAdButlerEpomAdsterra
What an ad server does not bring you
An ad server serves the ads you already sold. adPluga also brings the buyers and pays whoever shows the ads.
- Advertisers included
- Brands in the marketplace ask to show up in your spaces, and the adPluga network fills them once you turn it on. You do not need to have sold anything first.
- We pay the site owner
- Keep 88% in a direct deal and 80% in the network, and withdraw from €10, through Stripe or by bank transfer.
- No traffic minimum
- Start with the site you have. The space is never empty: with no paid ad, an adPluga ad shows.
- Free test mode
- Try it with real ads before going live. In test nothing is charged or paid, and it does not use your plan.
- Works with your AI
- Connect Claude, ChatGPT or Cursor to your account through the MCP server and create sites, spaces and campaigns by chatting.
- Fraud filtered and shown
- Bots and servers are filtered before anything is charged, and the dashboard shows how much was filtered. Ready for GDPR and the IAB TCF.
Usage in detail
Each plan includes a monthly quota of served decisions. Above the quota you top up balance in blocks of one million at €5 each; with no balance, slots stay filled with adPluga ads but stop serving paid ads until you top up — there is never a surprise invoice.
| Plan | Included quota | Extra (1M) | Availability |
|---|---|---|---|
| Free | 100 thousand | €5 | best effort |
| Starter | 2 million | €5 | business hours |
| Growth | 10 million | €5 | 99.9% |
| Enterprise | to measure | to measure | 99.95%+ |
Prices exclude VAT.
What counts as a decision
A decision is every time one of your slots asks adPluga which ad to show — including the times the answer is "none". A page with three slots spends three decisions as it loads. If the slot rotates every 60 seconds, each rotation counts one more. Clicks, impressions and conversions are not charged separately.
Before you decide
- Does the free plan expire?
- No. It does not expire, it does not ask for a card, and it never turns into a paid plan on its own.
- What happens when I run out of quota?
- You top up in blocks of one million for €5. With no balance, your slots stay filled with adPluga ads but stop serving paid ads until you top up — there is never a surprise invoice or an automatic charge.
- Can I move down a plan?
- Yes, at any time. The change applies from the next cycle and you lose no data or history.
- Am I paying to advertise or to monetise?
- The plan covers the decisions adPluga serves, on both sides. Whoever monetises receives their share of the revenue; whoever advertises pays for the ads separately, under the model they pick.