adPluga or Adsterra
Adsterra is a network: it puts its advertisers' ads on your site, with no traffic minimum. adPluga asks for no minimum either, and lets you choose who advertises, sell directly to brands and serve your own ads.
Where it differs
- You choose who advertises
- On adPluga, network ads go through adPluga's review, direct deals are accepted by you and you can block a brand across all your spaces.
- A published share
- adPluga publishes the split: 80% to the site in the network and 88% in a direct deal. Adsterra's publisher page does not publish the site's share.
- More than a network
- Beyond the network, adPluga is an ad server: you can sell your spaces directly to brands and serve your own ads with the same code.
Side by side
Checked on October 22, 2026, on each company's public pages.
| Point of comparison | adPluga | Adsterra |
|---|---|---|
| Traffic minimum | None | None, according to Adsterra |
| Getting started | No approval: the code works on day one and earnings count once you confirm the site is yours | Approval in 10 minutes |
| Who advertises on your site | You decide: direct deals you accept, a network with ads reviewed by adPluga, and brands you block | Advertisers in Adsterra's network |
| Formats | Banner, native, carousel, video, interstitial, rewarded video and HTML5 | Popunder, Social Bar, native, Smartlink and banner |
| Site's share | 80% in the network, 88% in direct deals | Not published |
| Minimum withdrawal | €10 | $5 (via Paxum) |
| How you get paid | Bank transfer | Wire transfer, Paxum, PayPal and others |
| To advertise | From €1 a day | Minimum budget of $25 (per view or click) |
Sources: adsterra.com/publishers/, adsterra.com/advertisers/. If a value has changed, write to us and we will fix it.
When Adsterra is the better fit
Not everyone needs the same thing. In these cases, the right choice may not be us.
- You want formats such as popunder or Smartlink, which adPluga does not have.
- You want to be paid from $5, by PayPal or Paxum.
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