Comparisons
adPluga or AdButler
AdButler is a full ad server, with plans from $179 a month and add-ons for API, programmatic and marketplace. adPluga starts free, with everything on every plan, and adds advertisers and payouts to sites.
Where it differs
- Everything at the same price
- At AdButler, the API ($550 a month), programmatic and the self-serve marketplace ($2,200 a month plus 3.5%) are add-ons. On adPluga they are on every plan, Free included.
- Start with little traffic
- AdButler's entry plan costs $179 a month for 1 million requests. On adPluga, 1 million costs €5 and the first 100,000 cost nothing.
- Advertisers beyond your own
- An ad server serves what you already sold. adPluga also connects your spaces to the adPluga network and to direct deals with brands, and pays you 80% or 88% of what those ads earn.
Side by side
Checked on October 22, 2026, on each company's public pages.
| Point of comparison | adPluga | AdButler |
|---|---|---|
| Entry price | €0 (Free) or €9/month (Starter) | From $179/month |
| Volume included at entry | 100,000 decisions (Free) or 2 million (Starter) | 1 million requests (Essentials) |
| 1 million requests a month | €5 (Free with one 1 million pack) | $179/month; 10 million for $682 |
| Free plan | Yes, no time limit and no card | Not stated on the pricing page |
| Features per plan | All of them on every plan | API, video and all formats depend on the plan or on add-ons |
| Brings advertisers | Yes: adPluga network, marketplace and direct deals | Programmatic as an add-on ($110/month plus $0.001 per thousand bids) |
| Advertisers buy on their own | Included on every plan | Add-on at $2,200/month plus 3.5% of revenue |
| API | REST API and MCP server on every plan | Add-on at $550/month; included from Advanced ($2,988/month) |
| Video | VAST on every plan | Add-on on Essentials; included from Standard |
| Your own domain and brand | In early access (€49/month) | Your own domains from $59/month |
| Currency | Euros | US dollars |
Sources: adbutler.com/pricing. If a value has changed, write to us and we will fix it.
When AdButler is the better fit
Not everyone needs the same thing. In these cases, the right choice may not be us.
- You manage dozens of advertisers and need contract management, event-level (log-level) data and personalised support, which AdButler sells as modules.
- You have a sales team and want the ad server on your own domain today, which AdButler offers from $59 a month.
Try it without switching anything off
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Go Live when you want
See what each one shows and earns, and decide with your own numbers.
Other comparisons
Start free and compare with your own numbers
100,000 decisions a month at no cost, no card and no time limit.