Frequently asked questions
The questions we get most often, answered plainly. If yours is missing, write to us — it ends up on this page.
Getting started
- What is adPluga?
- It is the advertising infrastructure that connects two sides: those who want to advertise and those with an audience to sell. Instead of building your own ad tech — decisioning, delivery, measurement, anti-fraud, payments — you integrate one line of code and get all of it. You can use one side only, or both in the same account.
- Do I need to understand ad tech to use it?
- No. You create the campaign or the slot, paste one line into your site and adPluga handles the decision, the safe delivery, the measurement and the anti-fraud. Your account already ships with an example campaign and creative, and there is a Test mode where you see it all working without spending anything.
- How long until my first ad is live?
- Minutes. After creating the account, you say what you want to do and your site's address. The dashboard creates the first space, shows the code with the steps for your platform and tells you when it finds the ad on the site. Until you confirm the site is yours, adPluga's own ads show.
- What is Test mode?
- It is the same product end to end — decisioning, delivery, tokens, measurement — without money: nothing is charged, nothing is paid and nothing counts towards your quota. You switch between Test and Live at the top of the dashboard. That is also why, in Test, the usage and settlement cards read zero: it is not a bug, it is a consequence.
- Do I need to verify the site is mine?
- To start, no: the code works from day one and shows adPluga's own ads. To get paid ads, yes: that is domain verification. You can do it with the code you pasted on the home page, with a link sent to an email on your domain, or with a DNS record, meta tag or file. An Android app, even without a website, is verified through Google Play: we send the link to the developer email shown on the app's page (the app must be published). In Inventory › Properties, open the app and press Send link.
- Can I use adPluga next to AdSense?
- Yes. Each network takes its own spaces on the page; what you should not do is put both in the same space at the same time. You can start with a new space and compare what each one earns. adPluga has no connection to Google.
- Can I delete my account?
- Yes, in Settings › Privacy. The account stays paused for 60 days, during which you can cancel the request; at the end, personal data is erased. If you have earnings to withdraw, a withdrawal in progress or a paid subscription that renews, sort that out first.
For advertisers
- How do I promote my business without knowing how to run campaigns?
- Use Promote: an image, where people who tap go (WhatsApp, site, Facebook or Instagram), the countries and the most per day, from €1. You pay only for taps, €0.10 by default; seeing the ad costs nothing. It runs for 7 days, 30 days or until you stop it.
- How do I create my first campaign?
- The fastest way is Promote. For more control, in Campaigns › New campaign you choose how you pay, how much per day and in total, the countries, screens and dates, and then add the ads. With «Also show on other people's sites», the campaign joins the adPluga network.
- How do I pay for ads?
- With the wallet balance, which you top up by card from €1. You only pay for what is valid: invalid traffic is filtered before you are charged. In your own spaces you spend nothing. With no balance, your ads wait on other people's sites and come back by themselves when you top up.
- What is the bid, and why do I need one on the free plan?
- The bid is not an invoice — it is your campaign's priority when several ads compete for the same slot: the higher offer shows first. In Test mode, and in slots you own, nothing is charged at all; the bid only turns into money when you buy space from someone else.
- Which pricing models are available?
- Per thousand views, per click, per sale or per lead. To choose which ad shows, adPluga compares what each one earns per thousand views, so ads paid in different ways compete fairly for the same space.
- Why is my ad in review?
- There are two reviews. In your account, someone on the team who approves ads reviews it before it shows in your spaces. For other people's sites, adPluga reviews it too, usually the same day, and tells you in the dashboard and by email; if it is declined, it says why. Changing what the ad shows puts it back in review.
- Where do my ads appear?
- In your own spaces, on sites that accepted a deal with you in the Marketplace and, if you use Promote or turn on «Also show on other people's sites», on sites in the adPluga network, after adPluga reviews it. You choose the countries and screens where it shows.
- Can I buy a week on a specific site?
- Yes, when the owner has put the space on sale. Open the space's «Advertise here» page (from the owner's link, the offer shown in the space itself or the directory of sites), make the ad in the space's size and pay for the week by card. The week starts with the first view and lasts seven days.
- What if the owner refuses my purchase?
- You get your money back in full, on the same card. You are also refunded if the owner does not decide within 3 days, if adPluga refuses the ad or if the week does not start within 7 days. You see each purchase in Promote › Weeks bought.
- Can I promote an event?
- Yes. In Promote, pick «An event» and give the day, time, place and ticket link. The ad stops by itself when the event starts, and the social kit shows how many days are left. It shows in the countries you choose; there is no city choice yet.
For publishers
- How do I earn from my site?
- Choose «Earn from my site, blog or app» on the first screen and type the address. The dashboard creates the first space, shows the code and the steps for your platform, and looks for the ad on the site after you paste it. Then you confirm the site is yours and paid ads start coming in.
- I don't have a site. Can I earn by watching ads?
- No. adPluga does not pay people to watch ads: it is not a rewards app. Those who earn have a site, blog or app with visitors, where the ads show. If you run a business, you can promote it on other people's sites.
- Does it work on WordPress, Blogger, Wix, Shopify or a site made with AI?
- Yes. The dashboard recognises the platform from the address and shows its steps: a «Custom HTML» block in WordPress, an «HTML/JavaScript» gadget in Blogger, «Embed HTML» in Wix and a «Custom Liquid» section in Shopify, as well as Squarespace, Webflow, Webnode, Weebly, Hostinger, GoDaddy, Jimdo and Google Sites. On a site made with AI (Lovable, Bolt, v0, Base44) you get a ready instruction to paste in the builder's chat. On other sites you paste one line of HTML. Some platforms only let you paste code on paid plans, and on Wix, GoDaddy and Google Sites the site is confirmed by email or DNS.
- What is the adPluga network?
- Ads from many brands, reviewed by adPluga, that show in the spaces of those who joined when there is no ad of your own or from a direct deal to show. You keep 80% of what they pay. The dashboard turns it on when you start and you can turn it off in Settings › Account.
- When and how do I get paid?
- Earnings reach your wallet as paid ads are shown. In the European Economic Area, the UK, Switzerland, the US and Canada you are paid through Stripe; elsewhere, add your bank account under Payout methods. From €10, request a withdrawal. The request is reviewed and there is a 7-day window to deduct fraud found later. Every movement goes into a statement that is never rewritten.
- Do I need a lot of traffic?
- There is no minimum. If there is no demand for an impression, the slot gets an adPluga creative instead of sitting empty — your page never shows a white hole.
- Who decides which ads show on my site?
- You. Direct deals are approved by you, network ads are reviewed by adPluga before they reach your site, and you can turn the network off or block a brand across all your spaces. There is no blind auction putting ads on your site.
- Can I block a brand?
- Yes. In Curation, block the brand and it stops showing in all your spaces, in the network and in deals, including the ads it makes later. You can unblock it whenever you want.
- Can I sell a space by the week, at a fixed price?
- Yes. Open the space, turn on Advertise here and set the weekly price (€5 to €10,000). Share the purchase page link; you accept or refuse each purchase and, when the week starts, you get 88% in your earnings wallet.
- What is the directory of sites?
- A public list of sites that show adPluga ads, so advertisers can choose where. It lists verified sites that served last week, from accounts that turned on the opt-in in Settings › Transparency. Sites of accounts on a paid plan carry the «Featured» mark; the order is always by views.
Marketplace and deals
- What is the adPluga Marketplace?
- It is where the two sides meet: whoever has an audience sees the available ads and asks to serve them; whoever advertises sees where they could appear and decides. It is a market with a handshake, not an anonymous auction.
- What is a handshake?
- It is the formal request between the two sides: the one with the space asks and presents proofs, the one advertising approves or refuses. If the advertiser has set automatic rules and the proofs satisfy them, approval is immediate; otherwise it goes to review.
- Which proofs can I present?
- Domain ownership, audience location, content category, volume, viewability and reputation. The principle is simple: measured beats declared — what we can verify weighs more than what anyone writes.
- What is a direct deal?
- It is the contract born from an approved handshake: 88/12 in favour of whoever owns the space, valid for 90 days, with a floor price and specific slots if both sides want them. From then on, that advertiser's impressions in that slot settle under that deal.
Agencies and partners
- I run an agency. Can I manage my clients' campaigns?
- Yes. In Settings › Partners, create an invite and send it to the client. Once they accept, you manage their campaigns, ads and reports, without access to their wallet, payments or users. On Free you have up to 3 clients, on Starter 15 and on Growth no limit.
- How much does an agency earn?
- 20% of what the client pays adPluga, for the 12 months after their first payment following the link, in cash in your earnings wallet. It applies to the client's first agency and only if they were not paying adPluga yet.
- How do I open my spaces to an agency?
- In Settings › Partners › My spaces for partners, pick spaces on verified sites and how it is paid, and send the link to the agency. Once it accepts, its clients' ads start showing in those spaces. Each space works with one partner at a time.
- What if the agency already paid me outside adPluga?
- Pick «Paid outside» in the invite. The ads show in the spaces without adPluga charging or crediting anything; it only counts the decisions, as with your own campaigns.
- Can the agency resell my spaces?
- Yes, with «Paid on adPluga». When opening the spaces, turn on resale and set the agency's share, 5% to 40% of each sale, taken from yours; adPluga keeps its 12%. The agency appears in adPluga's sellers.json and your ads.txt needs its RESELLER line, which you copy from Settings › Transparency.
Pricing and billing
- How are decisions billed?
- A decision is an ad request: every time a slot asks what it should show. What counts towards your plan is the number of decisions per month — not the number of ads, campaigns or slots. Selling space only adds a commission on what it earns.
- How much does it cost?
- The Free plan costs nothing and includes 100 thousand decisions a month — it never expires and asks for no card. Starter, €9/month, includes 2 million. Growth, €39/month, includes 10 million. Above that we talk Enterprise. Paid plans also add the «Featured» mark in the directory of sites and more clients per agency (15 on Starter, no limit on Growth; 3 on Free). Paid annually, Starter is €84 and Growth €390.
- What happens if I exceed the included decisions?
- You buy prepaid balance: €5 per million decisions, in packs of 1, 5 or 10 million. The balance is consumed as you need it and does not expire at the end of the month. With no balance, your slots stay filled with adPluga ads but stop serving paid ads until you top up — there is never a surprise invoice.
- Does Test mode count towards the quota?
- No. Decisions in Test mode are neither metered nor billed, so you can experiment freely.
- Is there a referral programme?
- Yes. Under Billing you find your invite link. For each account that signs up through it and keeps a site or app verified for 14 days, you get 500,000 decisions added to your balance, up to 10 referrals a year and 25 in total. A site already verified by another account does not count, nor does a referral between accounts on the same company email domain. If the invited account is suspended within 90 days of the credit, whatever you have not yet spent of that reward is taken back. The invited account gets the normal free plan, and the balance you earn does not expire.
- Can I use adPluga under my own brand?
- It is in early access. White label will put your logo, colour and name on the dashboard, the sign-in page and the emails, with the dashboard and the code on your domain. Planned price: €49 a month on top of a paid plan, included on Enterprise. You can request access on the white label page.
Technical integration
- How do I integrate into my product?
- Pick whichever costs you least: the JavaScript tag (one line), an iframe, the React component, the native SDK (Web, Flutter, Android, iOS) or the direct server-to-server API. They all talk to the same service and produce the same measurement.
- Does the tag slow my site down?
- The tag weighs under 5 KB compressed, loads asynchronously and never blocks page rendering. The creative is drawn inside a sandboxed iframe, so it touches neither your DOM nor your CSS.
- Does it work in mobile apps?
- Yes. There are native SDKs for Flutter, Android and iOS, alongside the web one. They all support the same formats, carousel included, and report the same viewability measurement.
- Can I use Claude or ChatGPT to manage the account?
- Yes. In Settings › AI assistants you connect claude.ai, ChatGPT or Claude Code to your account, with your consent. The AI can add the site and spaces, show the code, ask for deals, promote the business and read reports, with the permissions you give it. You can cut the connection whenever you want.
- Do you support connected TV, outdoor screens, podcasts or email?
- The technical foundation exists — VAST for video, proof of play for outdoor screens, dynamic insertion for audio, HTML ads for newsletters — but it is not open yet: we prefer to open a channel once we can measure it properly. Open today: web, apps and mediation with other networks.
- Can I connect external ad networks?
- Yes. Mediation asks external networks for demand over OpenRTB when your own advertisers do not fill the slot, in the priority order you define. You can use your own credentials or the demand adPluga already brings.
Fraud, measurement and data
- How do you prevent fake clicks and impressions?
- Every event arrives signed and is accepted only once (a token with an expiry and replay protection). Then we filter invalid traffic: data centres, bots, anomalous patterns. Whatever is filtered shows up in the dashboard — and is billed to no one.
- How is viewability measured?
- By the IAB criterion: at least half the ad's pixels visible for at least one second. Measurement happens on the device itself and is sent separately from the impression, so one does not contaminate the other.
- Are my data and my users' data safe?
- Yes. We comply with GDPR and LGPD, creatives run inside a sandboxed iframe with no access to your page, each account only reaches its own data through database-level isolation, and we do not build cross-site user profiles.
- Do I need a consent banner?
- If your site gets visitors from the European Union, the European Economic Area, the United Kingdom or Switzerland, yes: the Terms require a consent platform registered with IAB Europe's TCF. adPluga's code and SDKs read the person's choice and only store the identifier with their consent.
- Are the numbers I see the same ones that pay me?
- Yes. Impressions, clicks and conversions feed the financial statement directly, and that statement only grows: nothing is rewritten or deleted. You can export any deal's statement as CSV and reconcile line by line.
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