If you have an audience, you have something brands want: attention. A recipe site, a fitness app, an online store, a local news portal. People come by every day, and companies are willing to pay to appear in front of them.
The problem was never the audience. It was the technology.
What an ad network needs
An ad network, however small, needs four things working at once:
- Deciding which ad shows. Every time someone opens the page, something has to pick, in milliseconds, which ad fits that slot.
- Measuring what happened. How many people saw it, how many clicked, and which of those visits were real.
- Stopping fraud. Bots and fake clicks exist. If they are not filtered, the advertiser pays for nothing and stops trusting you.
- Charging and paying out. Advertiser balances, per-impression billing, your share, and the withdrawal to your account.
Building this from scratch takes months of engineering and maintenance forever. That is why almost everyone ends up in a big network, where they cannot choose who advertises and are often turned away for having too little traffic.
What changes with adPluga
adPluga is the infrastructure that lets your business run its own ad network and turn audience into revenue. The four pieces above are already built. What stays on your side:
- Marking the slots on your site or app, in the size you already use.
- Pasting one line of code (or using the Flutter, Android or iOS SDK).
- Choosing who advertises: your own advertisers, with whom you make direct deals, and those in the marketplace.
Where the first advertisers come from
This is the question that stops almost everyone. The answer has two parts:
- Your own. If you have partners, suppliers or brands that have asked for visibility, they create an advertiser account, top up their wallet and publish the ad; you request it and the deal is between the two of you. The technology is ours, the relationship is yours.
- The marketplace. The dashboard has ready-made ads, from adPluga itself and from other brands. Pick the ones in your slots' format and size, request them, and on direct deals you keep 88% of what the advertiser pays.
Until something is approved, your slots do not sit empty: they show an adPluga ad.
Try it with no commitment
The account opens in test mode. With a test key, adPluga's ads show in your slots in the first minute, in the right size, and nothing is charged or paid. It is there so you can see how it looks on your site before deciding.
When you are ready, confirm the site is yours, switch to Live and request ads in the marketplace. The step-by-step is in From the marketplace to your first paid ad.