Terms of Service

1. Definitions

For the purposes of these Terms:

• Advertiser — the party that creates and funds ads.
• Integrator — the party that exposes inventory (site, app, etc.) to display ads and monetize.
• Creative — the ad content (image, HTML5, video, native) and its destination.
• Inventory / Slot — an ad placement on an Integrator's property.
• Decision — each ad request processed by the Service (the Infra billing and metering unit).
• Event — an impression, click or conversion recorded by the Service.
• Invalid traffic (IVT) — non-human, fraudulent or invalid events under market standards.
• HOUSE / POOL / DIRECT — demand sources: Platform-guaranteed inventory, aggregated network, and direct deals between the parties.
• Wallet / Ledger — record of the Customer's balances, earnings and movements on the Platform.

2. Acceptance and eligibility

The Service is intended for professional (B2B) use. By accepting, you represent that you have legal capacity and authority to bind the entity you represent. If you do not agree to the Terms, you must not use the Service.

3. Account, roles and security

The Customer is responsible for keeping credentials secure and for all activity on its account. The Service supports roles (admin, advertiser, integrator) with distinct permissions (RBAC); the Customer is responsible for assigning access to its users.

4. Description of the Service

adPluga provides three capabilities over a single technical base: (i) Infra — ad serving, campaign management and measurement, billed by consumption (Decisions); (ii) Marketplace — intermediation between Advertisers and Integrators, billed by commission; (iii) Trust — invalid-traffic detection and auditing. Available features depend on the contracted plan. We may evolve, suspend or discontinue features, giving reasonable notice of material changes.

5. Acceptable use

The Customer agrees not to: circumvent measurement or the trust layer; generate or facilitate invalid traffic; upload malware; violate applicable laws (including advertising, competition and data protection); or use the Service for unlawful purposes. Non-compliance may lead to immediate suspension.

6. Advertiser-specific terms

The Advertiser warrants that it holds the rights to the Creatives and content, and that these comply with the law and with adPluga's content policies. Illegal, deceptive, defamatory, rights-infringing content, or content from regulated sectors without the required authorizations (e.g., health, gambling, credit, alcohol) is prohibited. adPluga may review, reject or remove Creatives.

7. Integrator-specific terms

The Integrator warrants ownership of, or the right to exploit, the declared properties, subject to verification (e.g., DNS record, app-ads.txt file). It undertakes to maintain legitimate traffic and not to inflate Events. Inventory with prohibited content or low-quality traffic may be suspended.

8. Marketplace, approval and non-circumvention

On the Marketplace, serving may require approval between the parties. For deals originated on the Platform, the Customer agrees not to circumvent adPluga so as to avoid commissions due during the relationship and for a reasonable period thereafter (non-circumvention clause).

9. Pricing, billing and taxes

Fees follow the plan and applicable model (Infra consumption and/or Marketplace commission — e.g., 20% on POOL, 12% on DIRECT). Amounts exclude taxes, which will be added where due (VAT, ISS and others). Non-payment may suspend the Service. Save where mandatory law provides otherwise, amounts paid are non-refundable.

10. Wallet, earnings and payouts

Integrator earnings are recorded in the Wallet/ledger. Payouts are subject to a minimum amount, an anti-fraud reconciliation window and identity/payment-data verification (KYC) where applicable. Methods may include bank transfer (SEPA), Pix (BR) or others made available.

11. Invalid traffic and fraud

Events identified as invalid traffic are neither charged to the Advertiser nor paid to the Integrator. adPluga may withhold and claw back amounts associated with detected fraud, before or after payout, and suspend accounts with anomalous patterns.

12. Intellectual property and licenses

adPluga and its licensors own all rights to the Service, software, APIs and trademarks. The Customer grants adPluga a limited, non-exclusive license to host, process, display and measure its Creatives and data, strictly to provide the Service.

13. Data protection

The processing of personal data is governed by the Privacy Policy. Where adPluga processes personal data on the Customer's behalf (e.g., audiences provided by the Customer), it acts as a processor and the Data Processing Agreement (DPA) applies, under the GDPR and the LGPD.

14. Confidentiality

Each party protects the other's confidential information and uses it only to perform these Terms.

15. Warranties and disclaimer

The Service is provided "as is" and "as available", with the service levels (SLA) applicable to the plan. To the maximum extent permitted by law, implied warranties of fitness for a particular purpose are excluded.

16. Limitation of liability

To the maximum extent permitted by law, adPluga is not liable for indirect damages, lost profits or loss of data. Aggregate liability is limited to the amount actually paid by the Customer in the 12 months preceding the event. Nothing in these Terms excludes liability that cannot be limited by law.

17. Indemnification

The Customer indemnifies adPluga against third-party claims arising from its Creatives, its inventory, its data, or its breach of these Terms or the law.

18. Term, suspension and termination

The Terms remain in force while you use the Service. Either party may terminate as per the plan. adPluga may suspend or terminate for breach, fraud or non-payment. On termination, the Wallet balance and data-retention rules apply.

19. Beta features and test mode

Features marked as beta or test are provided without warranties and may change or be removed; test mode generates no billing or production data.

20. Force majeure

Neither party is liable for failure to perform due to events beyond its reasonable control.

21. Changes to the Terms

We may update these Terms. Material changes are communicated with reasonable notice; continued use after they take effect constitutes acceptance.

22. Governing law and jurisdiction

These Terms are governed by Portuguese law. For consumer customers, the mandatory consumer-protection rules of their country of residence apply. Without prejudice to these, the courts of Lisbon have jurisdiction.

23. General provisions

If any clause is invalid, the remainder stays in force. Failure to enforce a right is not a waiver. The Customer may not assign these Terms without our consent. These Terms, together with the Privacy Policy and the DPA, constitute the entire agreement.

24. Contact

VALTEVO, Unipessoal Lda (tax ID 518368521), Portugal. Legal queries: legal@adpluga.com. Data protection: privacidade@adpluga.com.